Sanibonani nonke! Namuhla, sizoba nengxoxo mayelana namamodeli ebhizinisi embonini yesiqandisi. Lesi yisihloko esibalulekile esisondelene kakhulu nempilo yethu yansuku zonke, nokho ngokuvamile asinakwa.
I. Imodeli Yebhizinisi Lendabuko - Itshe Legumbi Eliqinile
Esikhathini esedlule, imodeli yebhizinisi yendabuko ngaphakathi kwemboni yesiqandisi yayigxile ekuthengisweni kwemikhiqizo. Abakhiqizi bebesebenza kakhulu ekukhiqizeni iziqandisi bese behambisa imikhiqizo yabo emakethe ngokusebenzisa ama-ejenti noma abasabalalisi. Lapho abathengi behlose ukuthenga isiqandisi, kwakudingeka bavakashele izitolo ezikhethekile noma izitolo ezinkulu zemishini yasendlini ukuze benze izinqumo zabo. Nakuba le modeli yayiqondile, yayinezinkinga ezimbalwa ezisobala.
Ngakolunye uhlangothi, kubathengi, uhla lwezinketho zomkhiqizo lwaluvinjelwe ngokuqhathaniswa. Ngokuvamile bebengakhetha kuphela enanini elilinganiselwe lemikhiqizo eboniswa esitolo, futhi bekunzima kubo ukuhlola ngempela ukusebenza nekhwalithi yemikhiqizo. Ngezinye izikhathi, ngemva kokuyisa isiqandisi ekhaya, babethola ukuthi imisebenzi ethile ayizange ihlangabezane nezimfuneko zabo. Ngakolunye uhlangothi, kubakhiqizi, ama-ejenti noma abasabalalisi abakuzixhumanisi eziphakathi nendawo bazofuna ingxenye yenzuzo, okukhuphule izindleko zokuthengisa zemikhiqizo futhi kwanciphisa amamajini enzuzo abakhiqizi. Noma kunjalo, le modeli yayingenalo ngokuphelele inani. Yabeka isisekelo sokuthuthukiswa kokuqala kwemboni yeziqandisi, yahlakulela imikhuba yokuthenga yabathengi, futhi kancane kancane yenza iziqandisi zaba into evamile yasendlini.
II. Imodeli ye-E-commerce - Amandla Aphazamisayo Aqhamuke Ngokushesha
Ngokukhula okusheshayo kwe-inthanethi, imodeli ye-e-commerce ivele ngokushesha embonini yesiqandisi. Amapulatifomu e-E-commerce anikeze abathengi lula kakhulu. Abathengi bangaphequlula inqwaba yolwazi mayelana nemikhiqizo yesiqandisi nganoma isiphi isikhathi nanoma iyiphi indawo ngokusebenzisa omakhalekhukhwini noma amakhompyutha, futhi ngokuzikhandla benze ukuqhathanisa nokukhetha. Ukwengeza, ukubuyekezwa kwabasebenzisi nokuhlolwa kwemikhiqizo ezinkundleni zokuxhumana ze-e-commerce kunikeze abathengi izinkomba ezibaluleke kakhulu zokwenza izinqumo, okubenza bakwazi ukuthenga benolwazi.
Kubakhiqizi, ukuthengisa imikhiqizo ngqo ku-inthanethi kuqeda izindleko ezihlobene nezixhumanisi eziphakathi nendawo futhi kukhulisa inzuzo. Ngesikhathi esifanayo, abakhiqizi bangakwazi futhi ukuqoqa impendulo kanye nezimfuno zabathengi ngokusebenzisa izinkundla ze-e-commerce ukuze bathuthukise ikhwalithi yemikhiqizo namasevisi abo. Amapulatifomu e-E-commerce afana ne-Haier Mall, i-JD.com, ne-Tmall asephenduke izinkundla ezibalulekile zokuthuthukiswa kwe-e-commerce embonini yesiqandisi. Abagcini nje ngokuhlinzeka abathengi ngolwazi lokuthenga lwekhwalithi ephezulu kodwa futhi bethula abakhiqizi ngamathuba abalulekile ebhizinisi.
III. Imodeli Yebhizinisi Eyenziwe Ngokwezifiso - Ithrendi Esafufusa Yokubhekelela Izidingo Zomuntu Ngamunye
Kulolu suku lwamanje, izimfuno zabathengi ziya ngokuya zibe ngezomuntu siqu, futhi imodeli yebhizinisi yokwenza ngokwezifiso iye yavela ukuphendula lo mkhuba. Abakhiqizi beziqandisi bahlinzeka ngemiklamo eqondene nawe kanye nemisebenzi ngokuya ngezidingo eziqondile zabathengi, njengezingxenye zokugcina ezilungisekayo, isilawuli esihlakaniphile, nemibala yangaphandle eyenziwe ngokwezifiso, ngaleyo ndlela bathole ukwenza ngokwezifiso iziqandisi. Le modeli yanelisa ukuphishekela kwabathengi imikhiqizo eyingqayizivele, yengeza inani elengeziwe lemikhiqizo, futhi ikhiqizela abakhiqizi inzuzo ephezulu.
Imodeli yebhizinisi yokwenza ngokwezifiso idinga ukuthi abakhiqizi babe namakhono aqinile okucwaninga nentuthuko namandla okukhiqiza, okubenza bakwazi ukuphendula ngokushesha ezidingweni zabathengi futhi baqale ukukhiqiza. Ngasikhathi sinye, abakhiqizi nabo badinga ukusungula uhlelo olubanzi lwesevisi yokwenza ngokwezifiso ukuze banikeze abathengi ngokubonisana kwemiklamo yobungcweti kanye nezinsizakalo zangemuva kokuthengisa. Nakuba imodeli yebhizinisi yokwenza ngokwezifiso okwamanje isesigabeni sokuthuthuka, isivele isiphenduke inkomba ebalulekile yenguquko yesikhathi esizayo yemboni yesiqandisi.
IV. Imodeli Yebhizinisi Elihlakaniphile - Indlela Yekusasa Eqondiswa Ubuchwepheshe
Ukuthuthuka okuqhubekayo kobuchwepheshe kuye kwakhuthaza ukuthuthukiswa kwemboni yesiqandisi ngendlela ehlakaniphile. Iziqandisi ezihlakaniphile zifakwe imisebenzi efana nokuqashelwa okuhlakaniphile, isilawuli kude, nokuphathwa kwezinto zokudla, futhi zingasungula ukuxhumana nabathengi nge-inthanethi. Abathengi bangakwazi ukulawula bekude amapharamitha afana nesimo sokuvula/ukuvala kanye nezinga lokushisa lesiqandisi besebenzisa izinhlelo zokusebenza zeselula futhi bangahlala benolwazi mayelana nesimo sezinto zokudla esiqandisini ngaso sonke isikhathi. Iziqandisi ezihlakaniphile zingaphinde zinikeze iziphakamiso zesitoreji esiphusile kanye nezinhlelo zokuhlanganisa ukudla okusekelwe eshalofini lezinto zokudla.
Imodeli yebhizinisi ehlakaniphile ayinikezi nje kuphela abasebenzisi ulwazi oluhlakaniphe kakhulu futhi olulula lokusebenzisa kodwa futhi idala amathuba amasha okwenza inzuzo kubakhiqizi. Abakhiqizi bangenza inzuzo ngokuthengisa ihadiwe yesiqandisi ehlakaniphile, ukuhlinzekwa kwezinsizakalo ezihlakaniphile, nokusebenzisana nezinkampani zangaphandle. Isibonelo, abakhiqizi bangabambisana nezinkundla ezintsha ze-e-commerce zokudla ukuze banikeze izinsiza zabathengi zokuthenga nokuletha izinto zokudla ezintsha futhi bakhe i-ecosystem yekhishi ehlakaniphile.
V. Ukwabelana Ngesibonelo Sebhizinisi - Umzamo Omusha
Ngokumelene nesizinda somnotho wokwabelana, imodeli yebhizinisi lokwabelana nayo ibonakale embonini yamafriji. Amanye amabhizinisi ethule izinsiza zesiqandisi esabelwana ngazo, ezisetshenziswa ngokuyinhloko ezindaweni zomphakathi njengezakhiwo zamahhovisi, amafulethi, nezikhungo zomphakathi. Abathengi bangasebenzisa iziqandisi ezabelwana ngazo ngokuskena ikhodi ye-QR futhi benze izinkokhelo, okubavumela ukuthi bazigcinele ukudla kwabo neziphuzo. Le modeli ayinikezi nje kuphela ukuthi kube lula kubathengi kodwa futhi ithuthukisa ukusebenza kahle kweziqandisi futhi inqande ukumoshwa kwezinsiza.
Kodwa-ke, imodeli yebhizinisi lokwabelana embonini yesiqandisi isabhekene nezinselele ezithile, njengezindleko eziphakeme zokunakekela nokuphatha isiqandisi, kanye nemikhuba yokusebenzisa umsebenzisi engaguquki nezimfanelo. Kodwa ngenqubekelaphambili eqhubekayo yobuchwepheshe kanye nokuthuthuka okuqhubekayo kwamamodeli okuphatha, imodeli yebhizinisi lokwabelana lisenamandla amakhulu okuthuthuka embonini yesiqandisi.
Kafushane, amamodeli ebhizinisi embonini yesiqandisi asesimweni esiqhubekayo sokuziphendukela kwemvelo kanye nokusha. Kusukela kumodeli yokuthengiswa komkhiqizo ovamile kuya kumodeli ye-e-commerce, imodeli yokwenza ngokwezifiso, imodeli ehlakaniphile, nemodeli yokwabelana, imodeli ngayinye inamandla ayo ahlukile nezimo ezisebenzayo. Ngokuzayo, amamodeli ebhizinisi embonini yesiqandisi azoqhubeka nokuthuthuka eziqondisweni zokuhlukahluka, ukwenza kube ngokwakho, kanye nobuhlakani. Abakhiqizi badinga ukusungula izinto ezintsha ngokuqhubekayo futhi bahlole ukuze balondoloze umkhawulo wokuncintisana emqhudelwaneni wezimakethe oshubile. Masihlanganyele ngokuhlanganyela silindele ikusasa elihle kakhulu lemboni yeziqandisi.
Isikhathi sokuthumela: Dec-17-2024 Ukubukwa: