n 2024, imakethe yesiqandisi yomhlaba wonke yakhula ngokushesha. Kusukela ngoJanuwari kuya kuJuni, umphumela ophelele ufinyelele kumayunithi ayizigidi ezingama-50.510, okuwukukhula konyaka ngo-9.7%. Ngo-2025, imakethe yomkhiqizo wesiqandisi izogcina inkambiso eqinile futhi kulindeleke ukuthi ikhule ngesilinganiso sokukhula esingu-6.20%. Ngesikhathi esifanayo, ukuncintisana phakathi kwabahlinzeki kuyoba nzima kakhulu, futhi imikhiqizo yesiqandisi evamile izolahlekelwa ukuncintisana.
Ngakho-ke, ukuthuthukiswa kwayo kuzoqhubeka kusuka ezicini ezilandelayo:
I. Isici sokusungulwa komkhiqizo
Iziqandisi ezihlakaniphile zizodunyiswa futhi zijule. Abahlinzeki bezimakethe bazokwandisa ukutshalwa kwezimali kwe-R & D ezinhlelweni zokulawula ezihlakaniphile, okwenza iziqandisi zikwazi ukuzuza ukulawulwa kwezinga lokushisa okunembe kakhudlwana, ukuphathwa kokudla, kanye nesixwayiso samaphutha. Isibonelo, imisebenzi efana nokulawula ukude izinga lokushisa lesiqandisi ngezinhlelo zokusebenza zeselula, ukuhlola izimo zokugcina ukudla, kanye nokunikeza iziphakamiso zokuthenga ukudla ngokuya ngemikhuba yokudla yabasebenzisi izothuthukiswa ngokuqhubekayo.
Ngesikhathi esifanayo, ubuchwepheshe bobuhlakani bokwenziwa buzodlala indima enkulu ekugcinweni kwesiqandisi, ukuvala inzalo, nezinye izici, futhi bungakhomba ngokuzenzakalelayo izinhlobo zokudla futhi bunikeze indawo efanelekile yokugcina ukudla okuhlukahlukene.
A. Ukuphumelela kubuchwepheshe bokulondoloza
Njengoba imakethe iqhudelana, hlola ubuchwepheshe obusha bokulondoloza. Izinto ezintsha zesiqandisi esiqandisini kanye nezinhlelo zomjikelezo wesiqandisi ezithuthukisiwe zizothuthukisa umphumela wokulondoloza kanye nokusebenza okonga amandla kweziqandisi. Eminye imikhiqizo yesiqandisi esisezingeni eliphezulu enezici ezifana nokugcinwa kwevacuum, ukulondolozwa kwe-ion, nokulawula umswakama okunembile ihlangabezana nezimfuneko eziphakeme zabathengi zokusha ukudla.
B. Ukuqamba okusha ekwakhiweni kokubukeka
Idizayini yokubukeka kwesiqandisi esithengiswayo igxila kakhulu emikhiqizweni esemfashinini neyenzelwe umuntu uqobo. Isibonelo, ngokusebenzisa izinto ezihlukene, imibala, nokuthungwa, ukubukeka kwesiqandisi okunomqondo wobuciko kuklanyelwe ukuhlangabezana nezidingo zabathengi zobuhle basekhaya. Ngesikhathi esifanayo, imiklamo emincane kakhulu futhi egxilile izoba yinsakavukela, okwenza iziqandisi zikwazi ukuhlanganisa kangcono endaweni yemakethe futhi zonge isikhala.
II. Isici sokunwetshwa kwemakethe
Ngokuthuthuka kwezinguquko emnothweni womhlaba, ukuhwebelana kwembulunga yonke kwezamafriji kukhuphule izinga lokukhula komnotho. Ukukhula kwezimakethe kuyisisekelo sebhizinisi kanye nokuthuthukiswa komnotho kazwelonke. Eminyakeni yakamuva, ngezinguquko zenqubomgomo, isiqondiso sokunwetshwa sihlukile:
Eyodwa. Ukuthuthukiswa kwezimakethe ezisafufusa
Amandla okusetshenziswa kwezimakethe ezisafufusa akhula njalo. Abahlinzeki beziqandisi zezentengiso bandisa imizamo yabo yokuhlola izimakethe ezisafufusa, ezifana neNingizimu-mpumalanga ye-Asia, i-Afrika, i-Latin America nezinye izifunda. Ngokubambisana nabasabalalisi bendawo kanye nokusungula izisekelo zokukhiqiza, izindleko ziyancishiswa futhi isabelo semakethe yomkhiqizo siyanda.
Okubili. Ukutshala okujulile kwezimakethe zasemakhaya
Kwamanye amazwe asathuthuka, imakethe yasemaphandleni isenamandla amakhulu okuthuthuka. Ngokwezici zemakethe yasemaphandleni, abahlinzeki be-nenwell bethula imikhiqizo elungele izitolo ezinkulu zasemaphandleni, ezithengekayo, ezinemisebenzi elula nengokoqobo, futhi esebenzisa amandla amancane.
Ezintathu. Ukuncintisana emakethe ephezulu
I-Europe ne-United States ziyizifunda ezicebile ezinamandla asetshenziswayo futhi ziyizimakethe zabathengi ezibalulekile emakethe yesiqandisi esisezingeni eliphezulu. Ukuze uqhudelane ngesabelo semakethe esisezingeni eliphezulu, abahlinzeki abaningi beziqandisi zomkhiqizo abagcini nje ngokwenza i-R & D ngemisebenzi nokusebenza kodwa futhi banaka ikhwalithi nomklamo womkhiqizo. Ngokuthuthukisa isithombe somkhiqizo nokuqinisa ukukhuthazwa kokumaketha, bakhulisa ukuthandwa kwabo nesithunzi emakethe esezingeni eliphezulu.
III. Isici sesiteshi sokumaketha
Ngo-2024, esiteshini esiku-inthanethi, kwatholakala ukuthi abahlinzeki abaningi beziqandisi bathuthukisa ulwazi lwabasebenzisi beziteshi eziku-inthanethi ezifana namawebhusayithi asemthethweni nezinkundla ze-e-commerce. Ngokuhlaziywa kwedatha enkulu, ulwazi lomkhiqizo luphushwa ngokunembile ukuze kuhlangatshezwane nezidingo eziqondene nomuntu ezingu-70% zabathengi. Ngesikhathi esifanayo, qinisa isevisi yangemuva kokuthengisa eziteshini eziku-inthanethi ukuze uthuthukise ukwaneliseka kwabathengi.
Setha indawo yokubonisa isiqandisi esihlakaniphile ezitolo ukuze abathengi bazibonele ngokwabo imisebenzi nezinzuzo zeziqandisi ezihlakaniphile. Qinisa ukubambisana nezitolo zefenisha yasekhaya, izinkampani zokuhlobisa ikhaya, njll., futhi wenze imisebenzi yokumaketha ngokuhlanganyela ukuze kwandiswe ukuvezwa komkhiqizo nokudayiswa.
Imodeli entsha yokuthengisa ihlanganisa iziteshi eziku-inthanethi nezingaxhunyiwe ku-inthanethi futhi idale indlela yesevisi ehlakaniphile, iletha amathuba amasha okukhangisa kwemikhiqizo yesiqandisi. Hlola amamodeli amasha okuthengisa, njengokuvula izitolo ezihlanganisiwe eziku-inthanethi nezingaxhunyiwe ku-inthanethi nokwenza imisebenzi yokuthenga yeqembu lomphakathi ukuze uthuthukise ukusebenza kahle kokuthengisa nolwazi lomsebenzisi.
Isimo semakethe yesiqandisi ngo-2025 sizoba ngcono futhi sibe ngcono. Amabhizinisi adinga ukuthuthukiswa okuthuthukile, enze ucwaningo lwemakethe, ahlaziye, futhi alungise izikhombisi-ndlela zokunwetshwa. Ngokombono wabasebenzisi, thuthukisa imikhiqizo ewusizo.
Isikhathi sokuthumela: Nov-14-2024 Ukubukwa: