Kwiminyaka yakutshanje, izikhenkcezisi ezineminyango ephindwe kabini zibonise ukukhula okubalulekileyo kwimarike yaseMelika, engaphezulu kwe-30%, ebonisa indlela yophuhliso eyohlukileyo kuMntla Merika nakwiLatin America. Lo mcimbi awuqhutywa nje kuphela ngotshintsho kwimfuno yabathengi, kodwa unxulumene ngokusondeleyo noqoqosho lwengingqi kunye nesakhiwo sezoshishino.
Ukunyuka kwemfuno kwimakethi yaseMntla Melika kunye nokuphuculwa kwekhonkco lokubonelela
Imakethi yaseMntla Melika, ngakumbi i-United States, yeyona ndawo isetyenziswayo kwizikhenkcisi ezinocango oluphindwe kabini. Ukusukela ngo-2020, echatshazelwe ngubhubhane, imfuno yokugcinwa kokutya kwekhaya inyuke kakhulu, kwaye imfuno yohlaziyo lwezixhobo zasekhaya eziziswa kukubuyiselwa kwemarike yezindlu nomhlaba ikhuthaze ukukhula okukhawulezayo kokuthengiswa kolu didi. Ngokutsho kwedatha evela kwiZhejiang Xingxing Cold Chain kunye nezinye iinkampani, ii-odolo zaseNyakatho Melika ziye zanda ngaphezu kwe-30% kwinyanga enye ukususela ngoJuni 2020, kwaye isabelo sokuthumela ngaphandle sidlule i-50%. Iiodolo ziye zahlelwa kunyaka olandelayo.
I-Haier, i-Galanz kunye nezinye ii-brand ziye zafumana ukukhula kweedijithi eziphindwe kabini ngokusebenzisa i-layout yeendlela zokuthengisa eziqhelekileyo ezifana ne-Walmart kunye ne-Home Depot kunye ne-Amazon e-commerce platform. Kuyafaneleka ukuqaphela ukuba imfuno yeefriji zorhwebo iye yanda ngaxeshanye, kwaye inkqubo ye-logistics e-United States ibonelele ngenkxaso kumashishini ukuba aphendule ngokukhawuleza kwimarike.
Ngokwexabiso, uluhlu lwexabiso lemveliso yesiqhelo yeefriji ezineminyango ephindwe kabini kwimarike yaseMntla Melika yi-300-1000 yeedola zase-US, ezibandakanya zombini iimodeli zasekhaya kunye nezorhwebo. Ababoneleli baseTshayina bakwindawo ebalulekileyo ngenxa yeenzuzo zabo ezingabizi kakhulu. Umzekelo, iimveliso ezikwiqonga lika-Alibaba ubukhulu becala kuluhlu lwe-200-500 yeedola zase-US, zitsala abathengisi abancinci nabaphakathi kunye nabasebenzisi basekhaya.
IMarike yaseLatin America enokubakho kunye noMahluko woLwakhiwo
Imarike yesikhenkcisi eneminyango ephindwe kabini eLatin America ikwixesha lophuhliso olukhawulezayo. Ngokweengxelo zeshishini, ubungakanani bentengiso kulo mmandla buza kunyuka ukusuka kwi-1.60 yeebhiliyoni zeedola ngo-2021 ukuya kwi-2.10 yeebhiliyoni zeedola ngo-2026, ngesantya sokukhula sonyaka esisi-4.4%. Phakathi kwabo, iBrazil, iMexico kunye namanye amazwe abe ngawona mandla okukhula ngenxa yokwandiswa kweshishini lokutya nesiselo kunye nokuphuculwa kweendlela zokuthengisa. Izikhenkcisi ezineminyango ephindwe kabini zisetyenziswa kakhulu kwiivenkile ezinkulu, iivenkile eziluncedo kunye nemizi-mveliso yokutya ngenxa yosetyenziso lwazo lwendawo ephezulu kunye nokufikelela ngokulula.
Nangona kunjalo, kukho umahluko omkhulu wesakhiwo kwimakethi yaseLatin America. Uqoqosho oluphuhlileyo ngokwentelekiso olufana neBrazil neMexico lulawulwa ziimveliso zodidi oluphakathi ukuya koluphezulu, ngelixa amazwe afana nePeru neKholombiya engakhathali ngamaxabiso. Iinkampani zaseTshayina zandisa ngokuthe ngcembe isabelo sazo semarike ngokubonelela ngezisombululo ezilungiselelweyo, ezinje ngemodeli eyonga amandla kunye noyilo lwendawo enamaqondo obushushu amaninzi.
Abaqhubi kunye nemingeni
Imfuno yohlaziyo lwezixhobo zasekhaya eziziswa kukubuyiselwa kwemarike yezindlu nomhlaba, kunye nokuphuculwa kokusetyenziswa kokutya okukhenkcezisiweyo, kukhuthaze ngokudibeneyo ukuthandwa kwezikhenkcezisi ezineminyango ephindwe kabini, kwaye icandelo lezorhwebo linyuse ukuthembela kwalo kulungiselelo lwekhonkco elibandayo, landisa ngakumbi indawo yentengiso.
Iinkampani zaseTshayina zomeleza ukukhuphisana kwazo ngokuphindaphinda itekhnoloji kunye neenkonzo zasekhaya, ezinjengokusungulwa kweemveliso ezisebenza ngamandla ezidibana nesiqinisekiso seNkwenkwezi yeNkwenkwezi yaseMntla yaseMelika, kunye noyilo lokuphucula ubushushu bommandla wobushushu obuphezulu eLatin America. Nangona kunjalo, ukuguquguquka kokubonelela ngehlabathi jikelele, njengokunyuka kwamaxabiso ezinto ezikrwada kunye nokulibaziseka kolungiselelo, kuhlala kungumngeni omkhulu kwiinkampani.
Imarike yaseMntla yaseMelika ilawulwa ziimpawu zendawo (ezifana ne-GE kunye neFrigidaire), kodwa iinkampani zaseTshayina zingena ngokuthe ngcembe ngesicwangciso semigca emibini ye-OEM kunye neempawu ezizimeleyo. Imarike yaseLatin America ibonelela ngemeko yokhuphiswano olwahlukeneyo, kunye neempawu zalapha ekhaya kunye neempawu zamazwe ngamazwe. Iimveliso zaseTshayina zithatha indawo kwimarike ephantsi ngenxa yeendleko-zokusebenza.
Ngexesha elifutshane, imfuno yemarike yaseMntla Melika iya kuzinza, kodwa icandelo lezorhwebo kunye necandelo lemveliso yokonga amandla lisenamandla okukhula. Ngokuchacha kwezoqoqosho kunye nenkqubo yokufudukela ezidolophini ngokukhawuleza kwiLatin America, imfuno yezikhenkcisi kumashishini okuthengisa kunye nezonyango iya kuqhubeka nokukhulula.
Ekuhambeni kwexesha, ukuveliswa kwezinto ezintsha zobuchwepheshe (umzekelo, ukulawula ubushushu, usetyenziso lwefriji ehambelana nendalo) kunye neendlela zophuhliso oluzinzileyo (umzekelo, ukwenziwa kwekhabhoni encinci) kuya kuba ngundoqo kukhuphiswano lweshishini.
Nenwelluthe ingqiqo yokukhula kwezikhenkcisi ezinocango oluphindwe kabini kwimarike yaseMelika icacile, kwaye iinkampani kufuneka ziqhubeke nokwenza iinzame kutshintsho lwemveliso, ukomelela kwekhonkco lokubonelela kunye neenkonzo zasekhaya ukubamba amathuba emarike yengingqi.
Ixesha lokuposa: Mar-16-2025 Iimbono: