Ngo-2024, imakethi yesikhenkcisi yehlabathi ikhule ngokukhawuleza. Ukususela ngoJanuwari ukuya kuJuni, isiphumo esongezelekayo sifikelele kwi-50.510 yezigidi zeeyunithi, ukunyuka konyaka-ngonyaka nge-9.7%. Ngo-2025, imarike yohlobo lwefriji iya kugcina umkhwa oqinileyo kwaye kulindeleke ukuba ikhule ngesantya esiphakathi sokukhula kwe-6.20%. Ngelo xesha, ukukhuphisana phakathi kwababoneleli kuya kuba nzima kakhulu, kwaye iimveliso zefriji eziqhelekileyo ziya kulahlekelwa ukukhuphisana kwazo.
Ke ngoko, uphuhliso lwayo luya kuqhubeka kule miba ilandelayo:
I. Umba wemveliso entsha
Izikhenkcezisi ezihlakaniphileyo ziya kudume ngakumbi kwaye zenziwe nzulu. Ababoneleli beemarike baya kwandisa utyalo-mali lwe-R & D kwiinkqubo zokulawula ezihlakaniphile, okwenza ukuba iifriji zifezekise ulawulo oluchanekileyo lobushushu, ulawulo lokutya, kunye nesilumkiso sesiphoso. Umzekelo, imisebenzi efana nokulawula kude ubushushu befriji ngokusebenzisa ii-apps zefowuni ephathwayo, ukujonga iimeko zokugcina ukutya, kunye nokubonelela ngeengcebiso zokuthenga ukutya ngokwendlela yokutya yabasebenzisi iya kulungiswa ngokuqhubekayo.
Kwangaxeshanye, itekhnoloji yobukrelekrele bokwenziwa buya kudlala indima enkulu ekugcineni isikhenkcezisi, inzala kunye neminye imiba, kwaye inokuchonga ngokuzenzekelayo iintlobo zokutya kwaye ibonelele ngeyona ndawo ifanelekileyo yokugcina ukutya okwahlukeneyo.
A. Ukuphumelela kwitekhnoloji yolondolozo
Njengoko imarike ikhuphisana, jonga itekhnoloji entsha yogcino. Izinto ezintsha zefriji zefriji kunye neenkqubo eziphuculweyo zomjikelo wefriji ziya kuphucula umphumo wokugcinwa kunye nokusebenza kokugcina amandla kwiifriji. Ezinye iimveliso zesikhenkcisi ezikumgangatho ophezulu ezinemisebenzi efana nokugcinwa kwevacuum, ugcino lwe-ion, kunye nolawulo lokufuma oluchanekileyo luyahlangabezana neemfuno eziphezulu zabathengi zokutsha kokutya.
B. Ukwenziwa kwezinto ezintsha kuyilo lwenkangeleko
Uyilo lwembonakalo yefriji yentengiso igxininisa ngakumbi kwiimveliso ezifashiniweyo kunye nezomntu. Ngokomzekelo, ngokusebenzisa izinto ezahlukeneyo, imibala kunye nokwakheka, imbonakalo yesikhenkcisi enengqiqo yobugcisa ilungiselelwe ukuhlangabezana neemfuno zabathengi bobuhle basekhaya. Ngexesha elifanayo, i-ultra-thin and embedded designs iya kuba yinto eqhelekileyo, eyenza ukuba iifriji zidibanise kangcono kwindawo yokuthengisa kunye nokugcina indawo.
II. Inkalo yokwandiswa kweemarike
Ngophuhliso lwenguqu kuqoqosho lwehlabathi, ukudityaniswa kwehlabathi kurhwebo lwefriji kunyuse izinga lokukhula koqoqosho. Ukwandiswa kweemarike ngundoqo woshishino kunye nophuhliso loqoqosho lwesizwe. Kwiminyaka yakutshanje, ngotshintsho lomgaqo-nkqubo, isikhokelo sokwandiswa kwahlukile:
Nye. Uphuhliso lweemarike ezivelayo
Amandla okusetyenziswa kweemarike ezikhulayo ahlala esanda. Abanikezeli befriji zorhwebo bandisa iinzame zabo zokuhlola iimarike ezikhulayo, ezifana ne-Asia-mpuma ye-Asia, i-Afrika, i-Latin America kunye neminye imimandla. Ngokusebenzisana nabasasazi basekhaya kunye nokuseka iziseko zemveliso, iindleko ziyathotywa kwaye nesabelo semarike yemveliso siyenyuka.
Mbini. Ukulinywa nzulu kweemarike zasemaphandleni
Kwamanye amazwe asakhasayo, imarike yasemaphandleni isenamandla amakhulu ophuhliso. Ngokweempawu zemarike yasemaphandleni, abanikezeli be-nenwell baqalisa iimveliso ezifanelekileyo kwiivenkile ezinkulu zasemaphandleni, ezifikelelekayo, ezinemisebenzi elula nesebenzayo, kunye nokusetyenziswa kwamandla aphantsi.
Ntathu. Ukhuphiswano kwimarike ephezulu
IYurophu kunye ne-United States ziingingqi ezityebileyo ezinamandla asetyenziswa ngamandla kwaye zibaluleke kakhulu iimarike zabathengi kwimakethi ephezulu yesikhenkcisi. Ukuze ukhuphisane nesabelo semarike esiphakamileyo, abathengisi abaninzi befriji yefriji abaqhubeki nje i-R & D kwimisebenzi kunye nokusebenza kodwa banika ingqalelo kumgangatho wemveliso kunye noyilo. Ngokuphucula umfanekiso we-brand kunye nokomeleza ukukhuthazwa kwentengiso, bandisa ukuthandwa kwabo kunye nodumo kwimarike ephezulu.
III. Umba wejelo lokuthengisa
Ngo-2024, kwisitishi se-intanethi, kwafunyaniswa ukuba abaninzi abanikezeli befriji baphucula amava omsebenzisi kwiitshaneli ze-intanethi ezifana newebhusayithi esemthethweni kunye ne-e-commerce platforms. Ngohlalutyo olukhulu lwedatha, ulwazi lwemveliso lutyhalwa ngokuchanekileyo ukuhlangabezana ne-70% yeemfuno zomntu ngamnye zabathengi. Kwangaxeshanye, qinisa inkonzo emva kokuthengisa kwiitshaneli ze-intanethi ukuphucula ukwaneliseka kwabathengi.
Cwangcisa indawo yokubonisa ifriji ehlakaniphile kwiivenkile ukuze abathengi bakwazi ukuzibonela ngokwabo imisebenzi kunye neenzuzo zeefriji ezihlakaniphile. Yomeleza intsebenziswano kunye neevenkile ezinikezela ngempahla yasekhaya, iinkampani zokuhombisa ikhaya, njl. njl., kwaye wenze imisebenzi yokuthengisa edibeneyo ukunyusa ukuvezwa kohlobo kunye nokuthengisa.
Imodeli entsha yokuthengisa idibanisa iziteshi ze-intanethi kunye ne-intanethi kwaye idala indlela yenkonzo ehlakaniphile, izisa amathuba amatsha okuthengiswa kweempawu zefriji. Jonga iimodeli ezintsha zokuthengisa, ezinjengokuvula iivenkile ezidityanisiweyo kwi-intanethi kunye ne-intanethi kunye nokwenza imisebenzi yokuthenga amaqela oluntu ukuphucula impumelelo yokuthengisa kunye namava omsebenzisi.
Imeko yemarike yefriji ngo-2025 iya kuba ngcono kwaye ibe ngcono. Amashishini afuna uphuhliso olutsha ngakumbi, aqhube uphando lwemarike, ahlalutye, kwaye ahlengahlengise izalathiso zokwandisa. Ngokombono wabasebenzisi, phuhlisa iimveliso eziluncedo.
Ixesha lokuposa: Nov-14-2024 Imibono: