Moni nonse! Lero, tikhala ndi zokambirana zamitundu yamabizinesi mumakampani afiriji. Uwu ndi mutu wofunikira womwe umagwirizana kwambiri ndi moyo wathu watsiku ndi tsiku, komabe nthawi zambiri umanyalanyazidwa.
I. Traditional Business Model - Mwala Wapangodya Wolimba
M'mbuyomu, mtundu wabizinesi wachikhalidwe mkati mwa mafakitale afiriji udali wokhudzana ndi malonda ogulitsa. Opanga anali otanganidwa kwambiri ndi kupanga mafiriji ndiyeno amagawira katundu wawo kumsika kudzera mwa othandizira kapena ogawa. Ogula akafuna kugula firiji, amayenera kupita kumasitolo apadera kapena malo ogulitsa zida zapanyumba kuti apange zosankha zawo. Ngakhale kuti chitsanzochi chinali cholunjika, chinalinso ndi zovuta zingapo zoonekeratu.
Kumbali imodzi, kwa ogula, mndandanda wa zosankha zamalonda unali woletsedwa. Amatha kusankha kuchokera pazogulitsa zochepa zomwe zikuwonetsedwa m'sitolo, ndipo zinali zovuta kuti awone momwe zinthu zikuyendera komanso mtundu wake. Nthawi zina, akatenga firiji kupita nayo kunyumba, amapeza kuti ntchito zina sizinakwaniritse zofunikira zawo. Kumbali ina, kwa opanga, othandizira kapena ogawa m'malumikizidwe apakatikati amatenga gawo lina la phindu, zomwe zimakulitsa mtengo wamalonda wazinthu ndikuchepetsa malire a phindu la opanga. Komabe, chitsanzo ichi sichinali chopanda phindu. Inayala maziko oyambilira koyambirira kwa mafakitale a firiji, inakulitsa zizoloŵezi zogula za ogula, ndipo pang’onopang’ono inapanga mafiriji kukhala chiŵiya chofala m’nyumba.
II. E-commerce Model - Mphamvu Yosokoneza Yomwe Inatuluka Mwachangu
Ndikukula kwachangu kwa intaneti, mtundu wa e-commerce wawonekera mwachangu mumakampani afiriji. Mapulatifomu a E-commerce apereka mwayi kwa ogula. Ogwiritsa ntchito amatha kuyang'ana zambiri zazinthu zamafiriji nthawi iliyonse komanso kulikonse kudzera m'mafoni am'manja kapena makompyuta, ndikuyerekeza ndi zosankha mosavutikira. Kuphatikiza apo, kuwunika kwa ogwiritsa ntchito komanso kuwunika kwazinthu pamapulatifomu a e-commerce kwapatsa ogula maumboni ofunikira kwambiri popanga zisankho, zomwe zimawapangitsa kuti azigula mwanzeru.
Kwa opanga, kugulitsa zinthu mwachindunji pa intaneti kumachotsa mtengo wokhudzana ndi maulalo apakatikati ndikuwonjezera phindu. Panthawi imodzimodziyo, opanga amathanso kusonkhanitsa ndemanga za ogula ndi zofuna zawo kudzera pa nsanja za e-commerce kuti apititse patsogolo khalidwe la malonda ndi ntchito zawo. Mapulatifomu a e-commerce monga Haier Mall, JD.com, ndi Tmall akhala mabwalo ofunikira pakukulitsa malonda a e-commerce pamakampani afiriji. Sikuti amangopatsa ogula zokumana nazo zapamwamba kwambiri zogulira komanso amaperekanso opanga mwayi waukulu wamabizinesi.
III. Kusintha Mwamakonda Amalonda - Njira Yomwe Ikubwera Yothandizira Zofuna Payekha
Masiku ano, zofuna za ogula zikuchulukirachulukira, ndipo njira yamabizinesi yosinthira makonda yatuluka potengera izi. Opanga mafiriji amapereka mapangidwe ndi ntchito zawo malinga ndi zomwe ogula amafuna, monga zipinda zosungirako zosinthika, kuwongolera mwanzeru, ndi mitundu yakunja yakunja, potero amakwaniritsa makonda anu a firiji. Mtunduwu umakhutitsa kufunafuna kwa ogula zinthu zapadera, kumawonjezera mtengo wazinthuzo, komanso kumabweretsa phindu lalikulu kwa opanga.
Njira yamabizinesi yosinthira makonda imafuna kuti opanga azikhala ndi luso lofufuza ndi chitukuko komanso luso lopanga, zomwe zimawathandiza kuyankha mwachangu zomwe ogula akufuna ndikuyamba kupanga. Nthawi yomweyo, opanga amafunikanso kukhazikitsa njira yosinthira makonda kuti apatse ogula maupangiri aukadaulo ndi ntchito zogulitsa pambuyo pake. Ngakhale mtundu wabizinesi yosintha mwamakonda pakali pano ukupita patsogolo, wakhala kale chitsogozo chofunikira pakusintha kwamtsogolo kwamakampani afiriji.
IV. Intelligent Business Model - Njira Yamtsogolo Yotsogozedwa ndi Zaukadaulo
Kupita patsogolo kosalekeza kwaukadaulo kwalimbikitsa chitukuko cha mafakitale a firiji m'njira yanzeru. Mafiriji anzeru ali ndi ntchito monga kuzindikira mwanzeru, kuwongolera kutali, ndi kasamalidwe kazakudya, ndipo amatha kukhazikitsa kulumikizana ndi ogula kudzera pa intaneti. Ogwiritsa ntchito amatha kuwongolera patali zinthu monga kuyatsa / kuzimitsa ndi kutentha kwa firiji pogwiritsa ntchito mapulogalamu a foni yam'manja ndipo amatha kudziwa momwe zinthu zilili mufiriji nthawi zonse. Mafiriji anzeru amathanso kupereka malingaliro oyenera osungira komanso mapulani ophatikiza zakudya malinga ndi nthawi ya alumali yazakudya.
Njira yamabizinesi anzeru sikuti imangopatsa ogwiritsa ntchito mwanzeru komanso yosavuta kugwiritsa ntchito komanso imapangitsanso mwayi wopeza phindu kwa opanga. Opanga atha kupanga phindu pogulitsa zida zamafiriji zanzeru, kupereka ntchito zanzeru, komanso mgwirizano ndi anthu ena. Mwachitsanzo, opanga amatha kuyanjana ndi nsanja zatsopano za e-commerce kuti apatse ogula ntchito zogula ndikupereka zakudya zatsopano ndikupanga khitchini yanzeru.
V. Kugawana Chitsanzo cha Bizinesi - Ntchito Yatsopano
Potsutsana ndi chikhalidwe cha chuma chogawana, chitsanzo cha bizinesi chogawana chawonekeranso m'makampani a firiji. Mabizinesi ena ayambitsa ntchito zamafiriji zogawana, zomwe zimayikidwa m'malo opezeka anthu ambiri monga nyumba zamaofesi, zipinda, ndi malo ammudzi. Makasitomala amatha kugwiritsa ntchito mafiriji omwe amagawana nawo poyang'ana nambala ya QR ndikulipira, kuwalola kusunga zakudya ndi zakumwa zawo. Mtunduwu sumangopereka mwayi kwa ogula komanso umathandizira kugwiritsa ntchito bwino mafiriji ndikuchepetsa kuwonongeka kwazinthu.
Komabe, mtundu wabizinesi wogawana nawo mumakampani afiriji umakumanabe ndi zovuta zina, monga kukwera mtengo kwa kukonza ndi kasamalidwe ka firiji, komanso zizolowezi zosagwirizana ndi ogwiritsa ntchito ndi mikhalidwe yake. Koma ndi kupita patsogolo kosalekeza kwaukadaulo komanso kuwongolera mosalekeza kwa kasamalidwe ka kasamalidwe, mtundu wabizinesi wogawana udakali ndi chitukuko chokulirapo mumakampani afiriji.
Mwachidule, zitsanzo zamabizinesi m'mafakitale a firiji zimakhala zosinthika komanso zatsopano. Kuchokera pamitundu yogulitsa zinthu zakale mpaka pamalonda a e-commerce, mtundu wosinthira mwamakonda, mtundu wanzeru, ndi mtundu wogawana, mtundu uliwonse uli ndi mphamvu zakezake ndi zochitika zake. M'tsogolomu, mitundu yamabizinesi mumakampani afiriji ipitilirabe kupita patsogolo kumitundu yosiyanasiyana, makonda, komanso luntha. Opanga akuyenera kupitiliza kupanga zatsopano ndikufufuza kuti akhalebe ndi mpikisano wamsika wamsika. Tiyeni pamodzi tiyembekezere tsogolo labwino kwambiri lamakampani opanga mafiriji.
Nthawi yotumiza: Dec-17-2024 Maonedwe: