M'zaka zaposachedwa, zoziziritsa zowongoka zokhala ndi zitseko ziwiri zawonetsa kukula kwakukulu pamsika waku America, kupitilira 30%, kuwonetsa njira yachitukuko ku North America ndi Latin America. Chodabwitsa ichi sichimangoyendetsedwa ndi kusintha kwa zofuna za ogula, komanso kumagwirizana kwambiri ndi chuma cha m'madera ndi mafakitale.
Kufunika kwakukulu pamsika waku North America ndi kukhathamiritsa kwa ma suppliers
Msika waku North America, makamaka ku United States, ndiye malo omwe amagwiritsira ntchito zoziziritsa zowongoka za zitseko ziwiri. Kuyambira 2020, zomwe zakhudzidwa ndi mliriwu, kufunikira kosungirako chakudya cham'nyumba kwakwera kwambiri, ndipo kufunikira kwa kukonzanso zida zapanyumba komwe kudabwera chifukwa chobwezeretsanso msika wanyumba kwalimbikitsa kukula kwachangu kwa malonda mgululi. Malinga ndi zomwe Zhejiang Xingxing Cold Chain ndi makampani ena, malamulo aku North America awonjezeka ndi 30% m'mwezi umodzi kuyambira June 2020, ndipo gawo logulitsa kunja ladutsa 50%. Maoda adayikidwa chaka chotsatira.
Haier, Galanz ndi ma brand ena apezanso kukula kwa manambala awiri kudzera mu masanjidwe a mayendedwe ogulitsa monga Walmart ndi Home Depot ndi nsanja ya Amazon e-commerce. Ndizofunikira kudziwa kuti kufunikira kwa mafiriji amalonda akuchulukira nthawi imodzi, ndipo njira yoyendetsera zinthu ku United States yapereka chithandizo kwa mabizinesi kuti ayankhe mwachangu pamsika.
Pankhani yamtengo, mitengo yodziwika bwino yamafuta oziziritsa zitseko ziwiri pamsika waku North America ndi madola aku US 300-1000, kutengera mitundu yonse yapakhomo ndi yamalonda. Otsatsa aku China ali ndi udindo wofunikira chifukwa cha zabwino zake zotsika mtengo. Mwachitsanzo, zinthu zomwe zili papulatifomu ya Alibaba zimakhala zoyambira madola 200-500 aku US, zomwe zimakopa ogulitsa ang'onoang'ono komanso apakatikati komanso ogwiritsa ntchito kunyumba.
Latin America Kuthekera Kwamsika ndi Kusiyanasiyana Kwamapangidwe
Msika wowongoka wa zitseko zozizira ziwiri ku Latin America uli munthawi yachitukuko. Malinga ndi malipoti amakampani, kukula kwa msika mderali kudzakwera kuchokera pa $ 1.60 biliyoni mu 2021 mpaka $ 2.10 biliyoni mu 2026, ndikukula kwapachaka kwa 4.4%. Pakati pawo, Brazil, Mexico ndi maiko ena akhala akukulirakulira chifukwa chakukula kwamakampani azakudya ndi zakumwa komanso kukweza njira zogulitsira. Mafiriji okhala ndi zitseko ziwiri amagwiritsidwa ntchito kwambiri m'masitolo akuluakulu, m'masitolo osavuta komanso m'mafakitale ophikira chakudya chifukwa chogwiritsa ntchito malo ambiri komanso mwayi wofikira.
Komabe, pali kusiyana kwakukulu kwamapangidwe pamsika waku Latin America. Zachuma zomwe zatukuka pang'ono monga Brazil ndi Mexico zimayang'aniridwa ndi zinthu zapakatikati mpaka zotsika mtengo, pomwe mayiko monga Peru ndi Colombia sakonda kwambiri mitengo. Makampani aku China akukulitsa msika wawo pang'onopang'ono popereka mayankho osinthika, monga zitsanzo zogwiritsa ntchito mphamvu komanso mapangidwe amadera otentha.
Madalaivala ndi zovuta
Kufunika kwa kukonzanso zida zapanyumba komwe kudabwera chifukwa cha kubwezeretsedwa kwa msika wogulitsa malo, komanso kukweza kwa chakudya chozizira, kwalimbikitsa limodzi kutchuka kwa zoziziritsa zowongoka zokhala ndi zitseko ziwiri, ndipo gawo lazamalonda lakulitsa kudalira kwake pazinthu zozizira, ndikukulitsa msika.
Makampani aku China akulimbitsa mpikisano wawo kudzera muukadaulo waukadaulo komanso ntchito zakumaloko, monga kukhazikitsidwa kwa zinthu zogwiritsa ntchito mphamvu zomwe zimakwaniritsa ziphaso za North America Energy Star, komanso mapangidwe okhathamiritsa matenthedwe am'malo otentha kwambiri ku Latin America. Komabe, kusinthasintha kwapadziko lonse lapansi, monga kukwera kwamitengo yazinthu komanso kuchedwa kwazinthu, kumakhalabe zovuta zazikulu kwamakampani.
Msika waku North America umayang'aniridwa ndi mitundu yakumaloko (monga GE ndi Frigidaire), koma makampani aku China akulowa pang'onopang'ono kudzera munjira yamizere iwiri ya OEM ndi mitundu yodziyimira pawokha. Msika waku Latin America umapereka mipikisano yosiyanasiyana, pomwe mitundu yakomweko ndi mitundu yapadziko lonse lapansi imakhalapo. Zogulitsa zaku China zimakhala ndi msika wotsika kwambiri chifukwa chotsika mtengo.
M'kanthawi kochepa, kufunikira kwa msika waku North America kudzakhazikika, koma gawo lazamalonda ndi magawo azinthu zopulumutsa mphamvu akadali ndi kuthekera kwakukula. Ndi kukonzanso kwachuma komanso kutukuka kwamatauni ku Latin America, kufunikira kwa mafiriji m'mafakitale ogulitsa ndi azachipatala kupitilirabe kutulutsa.
M'kupita kwa nthawi, luso laukadaulo (monga kuwongolera kutentha kwanzeru, kugwiritsa ntchito firiji molingana ndi chilengedwe) ndi njira zachitukuko (monga kupanga mpweya wochepa) zidzakhala chinsinsi cha mpikisano wamakampani.
Newelladanenanso kuti kukula kwa zoziziritsa zowongoka zokhala ndi zitseko ziwiri pamsika waku America ndi zomveka, ndipo makampani akuyenera kupitilizabe kuyesetsa kupanga zatsopano zazinthu, kulimba mtima kwa chain chain ndi ntchito zakomweko kuti apeze mwayi wamsika wachigawo.
Nthawi yotumiza: Mar-16-2025 Maonedwe: