In recent years, upright double-door freezers have shown a significant growth trend in the American market, exceeding 30%, showing a differentiated development path in North America and Latin America. This phenomenon is not only driven by changes in consumer demand, but also closely related to the regional economy and industrial structure.
Surging demand in the North American market and supply chain optimization
The North American market, especially the United States, is the core consumption area of upright double-door freezers. Since 2020, affected by the epidemic, the demand for household food storage has risen sharply, and the demand for home appliance renewal brought about by the recovery of the real estate market has promoted the rapid growth of sales in this category. According to data from Zhejiang Xingxing Cold Chain and other companies, North American orders have increased by more than 30% in a single month since June 2020, and the export share has exceeded 50%. Orders have been ranked to the following year.
Haier, Galanz and other brands have also achieved double-digit growth through the layout of mainstream retail channels such as Walmart and Home Depot and the Amazon e-commerce platform. It is worth noting that the demand for commercial freezers has increased simultaneously, and the smooth logistics system in the United States has provided support for enterprises to respond quickly to the market.
In terms of price, the mainstream product price range of upright double-door freezers in the North American market is 300-1000 US dollars, covering both household and commercial models. Chinese suppliers occupy an important position by virtue of their cost-effective advantages. For example, the products on Alibaba’s platform are mainly in the range of 200-500 US dollars, attracting small and medium-sized retailers and home users.
Latin America Market Potential and Structural Differentiation
The upright double-door freezer market in Latin America is in a period of rapid development. According to industry reports, the market size in this region will increase from $1.60 billion in 2021 to $2.10 billion in 2026, with a compound annual growth rate of 4.4%. Among them, Brazil, Mexico and other countries have become the main growth force due to the expansion of the food and beverage industry and the upgrading of retail channels. Double-door freezers are widely used in supermarkets, convenience stores and catering industries due to their high space utilization and convenient access.
However, there are significant structural differences in the Latin America market. Relatively developed economies such as Brazil and Mexico are dominated by mid-to-high-end products, while countries such as Peru and Colombia are more price-sensitive. Chinese companies are gradually expanding their market share by providing customized solutions, such as energy-efficient models and multi-temperature zone designs.
Drivers and challenges
The demand for home appliance renewal brought about by the recovery of the real estate market, as well as the upgrade of frozen food consumption, have jointly promoted the popularity of upright double-door freezers, and the commercial sector has increased its reliance on cold chain logistics, further expanding the market space.
Chinese companies are strengthening their competitiveness through technology iteration and localization services, such as the launch of energy-efficient products that meet North American Energy Star certification, and thermal optimization designs for high-temperature environments in Latin America. However, global supply chain fluctuations, such as rising raw material prices and logistics delays, remain major challenges for companies.
The North American market is dominated by local brands (such as GE and Frigidaire), but Chinese companies are gradually penetrating through a two-line strategy of OEM and independent brands. The Latin America market presents a diversified competition situation, with local brands and international brands coexisting. Chinese products occupy a place in the low-end market by virtue of cost-effectiveness.
In the short term, North American market demand will stabilize, but the commercial sector and energy-saving product segments still have growth potential. With the economic recovery and urbanization process accelerating in Latin America, the demand for freezers in the retail and medical industries will continue to release.
In the long run, technological innovation (e.g. smart temperature control, environmentally friendly refrigerant applications) and sustainable development trends (e.g. low-carbon manufacturing) will become the key to corporate competition.
Nenwell said that the growth logic of upright double-door freezers in the Americas market is clear, and companies need to continue to make efforts in product innovation, supply chain resilience and localized services to seize regional market opportunities.
Post time: Mar-16-2025 Views: