n 2024, the global refrigerator market grew rapidly. From January to June, the cumulative output reached 50.510 million units, a year-on-year increase of 9.7%. In 2025, the refrigerator brand market will maintain a strong trend and is expected to grow at an average growth rate of 6.20%. At the same time, competition among suppliers will be very fierce, and ordinary refrigerator products will lose their competitiveness.
Therefore, its development will proceed from the following aspects:
I. Product innovation aspect
Smart refrigerators will be further popularized and deepened. Market suppliers will increase R & D investment in intelligent control systems, enabling refrigerators to achieve more precise temperature control, food management, and fault warning. For example, functions such as remotely controlling refrigerator temperature through mobile phone apps, checking food storage conditions, and even providing food purchase suggestions according to users’ eating habits will be continuously optimized.
At the same time, artificial intelligence technology will play a greater role in refrigerator preservation, sterilization, and other aspects, and can automatically identify food types and provide the most suitable storage environment for different foods.
A. Breakthrough in preservation technology
As the market competes, explore new preservation technologies. New refrigerator refrigeration materials and improved refrigeration cycle systems will improve the preservation effect and energy-saving performance of refrigerators. Some high-end refrigerator products with functions such as vacuum preservation, ion preservation, and precise humidity control meet consumers’ higher requirements for food freshness.
B. Innovation in appearance design
The design of commercial refrigerator appearances is increasingly focusing on fashionable and personalized products. For example, by using different materials, colors, and textures, refrigerator appearances with artistic sense are designed to meet consumers’ needs for home aesthetics. At the same time, ultra-thin and embedded designs will become the mainstream, enabling refrigerators to better integrate into the market environment and save space.
II. Market expansion aspect
With the revolutionary development of the global economy, the globalization of refrigerator trade has increased the economic growth rate. Market expansion is the cornerstone of enterprise and even national economic development. In recent years, with policy changes, the expansion direction is also different:
One. Development of emerging markets
The consumption power of emerging markets is constantly increasing. Commercial refrigerator suppliers are increasing their efforts to explore emerging markets, such as Southeast Asia, Africa, Latin America and other regions. By cooperating with local distributors and establishing production bases, costs are reduced and product market share is increased.
Two. Deep cultivation of rural markets
In some developing countries, the rural market still has great development potential. According to the characteristics of the rural market, nenwell suppliers launch products suitable for rural supermarkets, which are affordable, have simple and practical functions, and have low power consumption.
Three. Competition in the high-end market
Europe and the United States are relatively wealthy regions with strong consumption energy and are important consumer markets for the high-end refrigerator market. In order to compete for high-end market share, many brand refrigerator suppliers not only conduct R & D on functions and performance but also pay attention to product quality and design. By enhancing brand image and strengthening marketing promotion, they increase their popularity and reputation in the high-end market.
III. Marketing channel aspect
In 2024, in the online channel, it was found that many refrigerator suppliers improved the user experience of online channels such as official websites and e-commerce platforms. Through big data analysis, product information is accurately pushed to meet 70% of consumers’ personalized needs. At the same time, strengthen after-sales service on online channels to improve consumer satisfaction.
Set up a smart refrigerator display area in stores so that consumers can personally experience the functions and advantages of smart refrigerators. Strengthen cooperation with home furnishing stores, home decoration companies, etc., and carry out joint marketing activities to increase brand exposure and sales.
The new retail model integrates online and offline channels and creates an intelligent service method, bringing new opportunities for the marketing of refrigerator brands. Explore new retail models, such as opening online and offline integrated stores and carrying out community group buying activities to improve sales efficiency and user experience.
The refrigerator market situation in 2025 will get better and better. Enterprises need more innovative development, conduct market research, analysis, and adjust expansion directions. From the perspective of users, develop useful products.
Post time: Nov-14-2024 Views: