n 2024, kev lag luam thoob ntiaj teb lub tub yees loj hlob sai. Txij Lub Ib Hlis Ntuj txog Lub Rau Hli, cov khoom tsim tawm tau nce mus txog 50.510 lab units, ib xyoos ib zaug nce ntawm 9.7%. Xyoo 2025, lub khw muag khoom lag luam tub yees yuav muaj qhov sib txawv thiab xav tias yuav loj hlob ntawm qhov nruab nrab ntawm kev loj hlob ntawm 6.20%. Nyob rau tib lub sijhawm, kev sib tw ntawm cov neeg muag khoom yuav hnyav heev, thiab cov khoom siv tub yees zoo tib yam yuav poob lawv qhov kev sib tw.
Yog li ntawd, nws txoj kev loj hlob yuav pib los ntawm cov hauv qab no:
I. Khoom innovation nam
Cov tub yees ntse yuav tau nrov dua thiab tob zuj zus. Cov neeg muag khoom lag luam yuav nce R & D peev hauv kev tswj xyuas ntse, ua kom cov tub yees kom ua tiav qhov ntsuas kub ntau dua, tswj zaub mov, thiab ceeb toom txhaum. Piv txwv li, kev ua haujlwm xws li kev tswj hwm lub tub yees txias los ntawm cov xov tooj ntawm tes, tshawb xyuas cov khoom noj khoom haus, thiab txawm tias muab cov lus qhia txog kev yuav khoom noj raws li cov neeg siv khoom noj yuav ua kom zoo dua qub.
Nyob rau tib lub sijhawm, thev naus laus zis thev naus laus zis yuav ua lub luag haujlwm ntau dua hauv kev khaws cia tub yees, ua kom tsis muaj menyuam, thiab lwm yam, thiab tuaj yeem txheeb xyuas hom zaub mov thiab muab qhov chaw cia zoo tshaj plaws rau cov khoom noj sib txawv.
A. Kev ua tiav hauv kev khaws cia thev naus laus zis
Raws li kev lag luam sib tw, tshawb xyuas cov cuab yeej khaws cia tshiab. Cov khoom siv tub yees tshiab thiab kev txhim kho lub voj voog ntawm lub tub yees yuav txhim kho cov txiaj ntsig kev txuag thiab kev txuag hluav taws xob ntawm lub tub yees. Qee cov khoom siv tub yees high-end nrog cov haujlwm xws li kev txuag lub tshuab nqus tsev, kev txuag ion, thiab kev tswj cov av kom meej raws li cov neeg siv khoom xav tau ntau dua rau cov khoom noj tshiab.
B. Kev tsim kho tshiab hauv kev tsim qauv
Kev tsim qauv ntawm kev lag luam tub yees pom tau nce zuj zus rau cov khoom lag luam zam thiab tus kheej. Piv txwv li, los ntawm kev siv cov khoom sib txawv, xim, thiab textures, lub tub yees pom nrog kev paub zoo nkauj yog tsim los ua kom tau raws li cov neeg siv khoom xav tau rau kev zoo nkauj hauv tsev. Nyob rau tib lub sijhawm, ultra-thin thiab embedded designs yuav dhau los ua lub hauv paus, ua kom cov tub yees kom zoo dua rau hauv kev lag luam ib puag ncig thiab txuag chaw.
II. Kev lag luam nthuav dav
Nrog rau kev hloov pauv kev loj hlob ntawm kev lag luam thoob ntiaj teb, kev lag luam thoob ntiaj teb kev lag luam tub yees tau nce kev lag luam kev loj hlob. Kev nthuav dav kev lag luam yog lub hauv paus ntawm kev lag luam thiab txawm tias kev lag luam hauv lub tebchaws. Nyob rau hauv xyoo tas los no, nrog txoj cai hloov pauv, txoj kev nthuav dav kuj txawv:
Ib. Kev loj hlob ntawm cov lag luam tawm tshiab
Lub zog noj ntawm cov lag luam tawm tshiab yog tas li nce. Cov khw muag khoom tub yees ua lag luam tau nce lawv cov kev siv zog los tshawb nrhiav cov lag luam tshiab, xws li cov teb chaws Asia, Africa, Latin America thiab lwm thaj chaw. Los ntawm kev koom tes nrog cov neeg xa khoom hauv zos thiab tsim cov hauv paus tsim khoom, cov nqi raug txo thiab cov khoom lag luam sib faib tau nce.
Ob. Kev cog qoob loo ntawm kev lag luam nyob deb nroog
Hauv qee lub tebchaws tsim, kev ua lag luam nyob deb nroog tseem muaj peev xwm loj hlob. Raws li cov yam ntxwv ntawm kev ua lag luam nyob deb nroog, cov chaw muag khoom nenwell tau tsim cov khoom tsim nyog rau cov khw muag khoom nyob deb nroog, uas pheej yig, muaj cov haujlwm yooj yim thiab siv tau, thiab muaj kev siv hluav taws xob tsawg.
Peb. Kev sib tw hauv kev lag luam high-end
Tebchaws Europe thiab Tebchaws Meskas yog thaj chaw muaj nyiaj muaj txiaj ntsig nrog lub zog siv zog thiab yog cov neeg siv khoom lag luam tseem ceeb rau lub khw muag khoom txias txias. Txhawm rau kom muaj kev sib tw rau kev lag luam siab kawg, ntau lub khw muag khoom lub tub yees tsis yog tsuas yog ua R & D ntawm kev ua haujlwm thiab kev ua tau zoo tab sis kuj them nyiaj rau cov khoom zoo thiab tsim. Los ntawm kev txhim kho cov duab zoo nkauj thiab ntxiv dag zog rau kev tshaj tawm kev lag luam, lawv ua rau lawv muaj koob meej thiab lub koob npe nrov hauv kev ua lag luam siab.
III. Kev lag luam channel nam
Xyoo 2024, hauv online channel, nws tau pom tias ntau lub khw muag khoom tub yees tau txhim kho cov neeg siv kev paub hauv online xws li cov vev xaib official thiab e-commerce platforms. Los ntawm kev txheeb xyuas cov ntaub ntawv loj, cov ntaub ntawv khoom lag luam raug thawb kom ua tau raws li 70% ntawm cov neeg siv khoom xav tau tus kheej. Nyob rau tib lub sijhawm, ntxiv dag zog rau kev pabcuam tomqab muag ntawm cov vev xaib online txhawm rau txhim kho cov neeg siv khoom txaus siab.
Teeb tsa lub tub yees ntse ntse hauv cov khw muag khoom kom cov neeg siv khoom tuaj yeem paub txog cov haujlwm thiab qhov zoo ntawm lub tub yees ntse. Ntxiv dag zog rau kev koom tes nrog cov khw muag khoom vaj tsev, cov tuam txhab kho kom zoo nkauj hauv tsev, thiab lwm yam, thiab ua kom muaj kev sib koom ua lag luam kom muaj kev lag luam nthuav dav thiab muag khoom.
Tus qauv khw muag khoom tshiab sib koom ua ke hauv online thiab offline channel thiab tsim ib txoj kev pabcuam ntse, nqa cov sijhawm tshiab rau kev lag luam ntawm cov khw muag khoom tub yees. Tshawb nrhiav cov qauv muag khoom tshiab, xws li qhib cov khw muag khoom hauv online thiab offline thiab ua cov khoom siv hauv zej zog los txhim kho kev muag khoom thiab kev paub txog cov neeg siv khoom.
Qhov xwm txheej ntawm kev lag luam tub yees hauv 2025 yuav zoo dua thiab zoo dua. Cov lag luam xav tau kev txhim kho tshiab, ua lag luam tshawb fawb, tshuaj xyuas, thiab kho cov lus qhia nthuav dav. Los ntawm kev xav ntawm cov neeg siv, tsim cov khoom siv tau zoo.
Post lub sij hawm: Nov-14-2024 Views: